La mitad de los usuarios de Internet en América Latina Compran en línea



PUBLICADO EN: Tendencias

According to a September 2011 survey by Latin American research firm Tendencias Digitales, 59% of internet users in the region bought products online in the past year. The top products sold online included tickets for entertainment or travel, purchased by 30% of respondents, computer accessories (22%), clothing/footwear/accessories (22%) and books (16%). Growing uptake of ecommerce will drive returns in Latin America. eMarketer estimates business-to-consumer (B2C) ecommerce sales in the region, excluding Brazil, will total $15.2 billion this year and nearly double to $28.5 billion in 2015. Corporate subscribers have access to all eMarketer analyst reports, articles, data and more. Join the over 750 companies already benefiting from eMarketer’s approach. FUENTE:     LINK: